A rebrand six months on.
Surehomes? Remember them? We certainly do.
By the end of 2014, having celebrated our 10 year anniversary, Surehomes had enjoyed its most successful year to date, selling more than any of our competitors across the area. But at the turn of the year we embarked on the daunting but necessary process of rebranding. Why? Because we could be better.
Our strength had always been as an independent, local agent with a focus on service and expertise. Never wanting to be a company standing still, we consulted with ace local brand experts, New Wave Design and concluded something was missing. What we were, was not how we were perceived.
The new look
Over a three month period we overhauled everything we did. Firstly the name, Christie Residential. Philip Christie was the energy and driving force behind Surehomes, so it was the natural choice (and no not because it sounded posh!) The logo design followed; but what colour? Blue of course, for continuity in part, but richer, more focussed on the aesthetic. It was only the start, with new brochures being designed and professionally printed, online presence updated and finally, and possibly most importantly an overhaul of our Cross Street office. A bespoke sign, new displays and a backlit panel blazing the new brand 24 hours a day all helped to give Christie Residential a new vibrancy which is now reaping its rewards.
Our boards are coming to a street near you in part due to the continuation of the Surehomes ethos, but coupled with a new brand ready for the next ten years and beyond. If you are looking to buy, sell, let or rent then come and see us to discuss your needs. We look forward to seeing you.
