There’s a new addition to Abergavenny’s High Street. Fable offers quality and quirky toys and gifts that encapsulate all that is wonderful about childhood.
The shop is situated at 47 Cross Street, Abergavenny and is one of a growing number of independent shops in the area. Emma Corfield-Walters, owner-manager of Fable, is committed to supporting the local community and prides herself in investing in local high streets. Emma has run Book-ish in Crickhowell for a number of years. Popular with locals, Book-ish stocks a range of children’s toys and books, all of which sell well. She therefore decided Abergavenny would benefit from a traditional toy shop with a difference.
Emma is a passionate advocate of encouraging creative and imaginative play; this is one of the core values of Fable. Each product is carefully chosen for its quality of design and finish. There’s an incredibly wide range of products in store, from wooden toys, art supplies, rag dolls and science kits to puppets and traditional games and puzzles. Fable gift vouchers are also on offer if you have trouble choosing!
Fable offers the toys and games that parents remember with fondness from their own childhood and that grandparents will want to give their grandchildren. They hope to develop a reputation for stocking a great selection of quality wooden toys alongside friendly customer service. Traditional doesn’t have to mean boring. All stock is brightly coloured and exciting for children to look at and play with. It’s such a pleasure to see parents, and grandparents, showing children the wooden toys they had when they were little. Yes, tin planes, spinning tops and Kaleidoscopes are exciting for this generation of children too!
The shop itself is bright and welcoming, designed to accommodate prams and a space where families can relax….there’s even a play table to occupy children, although they’ll enjoy looking at all the products just as much as the adults. Over the coming months Fable hopes to develop a programme of activities for children and families. There are also plans to set up a savings club open to children and parents alike for larger purchases.
Since opening on 22nd March 2013, Fable has thrived. Emma’s keen eye for quality and her ability to source quirky, quality products means it has already become indispensible on the high street. In today’s computer and technology dominated age, Fable is a refreshing nod to what childhood should be; inside its doors true magic can be found.
Visit the Fable website here
